| WSU grad pitching sports drink |
“He's going into a tough market,” said Brian Kraft, who manages commercial opportunities for WSU. “The one thing that really differentiates his is there's actual grounded science behind a lot of what he's done.” |
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| DAILY NEWS |
| "They bottled their first batch of Load, an orange-mango flavored energy drink, a few months ago and successfully marketed the product to several local retailers, including the University of Idaho Book Store and Crimson and Gray. It also is available locally through grocery store chains, including Rosauers, Safeway and Winco..." |
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| WSU / DEPARTMENT OF FOOD SCIENCE AND HUMAN NUTRITION |
| "Congratulations to the 2005 Food Product Development Team..." |
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| WSU / RESEARCH HIGHLIGHTS AND REVIEW |
"The team that created “Load N Reload,” was one of only six teams to advance to the finals of the Product Development Competition, sponsored by the Institute of Food Technology (IFT) Student Association." |
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| STUDENTS DEVELOP SPORTS DRINK |
"Food scientists launch Load N Reload." |
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